The rise of GLP-1 medications like Ozempic and Mounjaro is reshaping consumer behaviour at unprecedented speed. Cravings are fading. Portions are shrinking. Indulgence is being replaced by function. Appetite itself is being redefined. At F!S Group, we’re tracking this seismic shift—and helping food and drink brands decode what it means.
This isn’t a future trend. This is already happening.
Across strategic PEST analyses, food businesses are starting to name it: Appetite suppression is
an emerging threat—and opportunity. The socio-cultural and technological forces behind GLP-1
adoption are accelerating. Your products, claims and formats must evolve, fast.
A dedicated insight stream designed to help product developers, marketers and strategists stay ahead of GLP-1-driven disruption.
We’re giving a select few operators in each category the chance to peek under the tent first.
Initial access to the Pulse is limited to one operator per category during this first wave.
Live insights from GLP-1 users
Behavioural shifts across alcohol, takeaway, social and convenience eating
Implications for portion sizes, formats, and messaging
Recommendations tailored to your brand’s positioning and pipeline
Exclusive early access
Only one partner per category will be selected during this first wave. Position your brand as a frontrunner, not a follower.
Syndicated scale, exceptional value
Gain continuous, real-time knowledge at a fraction of the cost of bespoke research. Entry pricing makes this a high-impact, low-barrier investment in future-proofing.
Cross-category thought leadership
Join a collaborative network of peers across retail and out-of-home sectors. Share learnings. Spot white space. Build smarter.
If you’re in:
…this session is for you.
From challenger brands to global leaders, everyone’s asking the same question:
How do we stay relevant when appetite is fundamentally changing?
F!S Group is a collective of four specialist food insight and innovation agencies. We power trend foresight, product testing, and cultural strategy for some of the world’s most ambitious food and drink brands.
Let’s explore what the GLP-1 shift means for your brand, category and product strategy.
84%
of GLP-1 users eat less food
73%
say they experience fewer cravings
71%
describe eating as “functional” not emotional
93%
say it’s easier to manage weight
53%
are less interested in eating out
Change is already here. Appetite is evolving. Is your portfolio?
Act now to secure first access in your category.
This is your opportunity to explore new behaviour, unlock new strategy, and future-proof your brand—before your competitors do.
